Over recent years the LAMMA Show has established itself as a premier machinery exhibition for the UK. The show started in 1982 as a major showcase for the latest agricultural machinery for the local farms, established by a small group of local agricultural equipment manufacturers from Lincolnshire. The show in recent years has grown beyond recognition to become Britain’s largest machinery show and in 2019 ‘moved home’ from Peterborough to the NEC, Birmingham. The event this year received over 40,000 visitors and with the new format of an indoor show the enthusiasm and interest shown by those that attended was very noticeable, a big change from the potential inclement weather that we have seen at Peterborough over many years!
Valtra chose LAMMA 2019 to launch the new A4 powershift transmission models (A104 HiTech 4, A114 HiTech 4) which have subsequently been awarded the “Machine of the Year 2019” title for their horsepower category at the Paris SIMA Show.
In addition the new Tier 5 compliant models previewed at the show in N, T and S Series models and will come to serial production throughout 2019. Additional SmartTouch user features were shown as well as new options such as Aires+ air front suspension on the larger N4 models that will be available towards the summer.
Technology solutions are a key focus for Valtra and the show also saw the launch of the “Connect, Care & Go” aftersales package to include telemetry, extended warranty and service packages tailored to each customer’s needs.
But without doubt the show stopper was the Valtra Unlimited Candy Orange T174 showcasing the ultimate customisation possible with the Valtra brand. 1 in 5 machines produced at the Suolahti factory in Finland now go through the Unlimited Studio, highlighting our personalised approach to make exactly what each customer wants, right down to the colour or the cab trim!